Professional Certificate in Marketing – (PCM)

The Professional Certificate in Marketing is a programme with duration of 3-month study leading to the postgraduate diploma in marketing (SLIM). It is the first step towards an internationally recognized Professional status in marketing conferred by the prestigious Asia marketing federation. The PCM Qualification is Specially designed for beginners in Marketing.

Admission Requirements

Modules / Subjects

NoSubject Name
01Nature of Marketing
02The Marketing Environment
03The Marketing Mix
04Marketing Research of Information System
05Consumer & Organization buying behavior
06Segmentation, Targeting & Positioning
07Product Planning & development
08Pricing, Distribution, Promotional Planning
09Marketing Planning & Control
10Digital Marketing